It is well known that people do have social preferences and act morally, but oftentimes also behave in quite immoral ways, either deliberately or subconsciously (see, e. g., Fehr & Schmidt, 1999; Bazerman & Tenbrunsel (2012). This raises the question of how (im)moral behavior in the business domain is generated, especially how human beings adapt to situational incentives (affordances and constraints) and how their personal moral principles are activated and used in actual situations. What’s more, ordinary people fairly often fail to do what they deem right or even deny and redefine their moral failures (see Ariely, 2012; Bazerman & Tenbrunsel, 2012).


We will address these issues from a behavioral economic perspective and shed some light on it’s potentials to analyse and solve some of the above problems in theory and practice.


1) Game theory and Rational Choice


2) Social preferences


3) Cognitive moral psychology


4) Game theory and institutions


5) Experimental critique


6) Norms and institutions


7) Nudging and paternalism