European and global organic markets are presented and their functioning will be discussed. What is the production, what are the rules, what is about certification? What is about international organic food demand?

In the marketing part, students will learn how to develop marketing strategies and concepts in international organic markets.

Grundlagen des Marketings in der Anwendung auf (ökologische) Lebensmittel.

Marketingforschung, Verbraucherverhalten, Ziele, Strategien und Instrumente des Marketings und Marketingmanagement